Peace. Green Peace.
This is an advertisement. For travel to a beautiful part of countryside Japan? For freedom and escape? For a summer activity? For a film?
No. It’s an ad for beer.
Far from the usual themes used to promote beer in other countries – parties, sports, sexiness, entertainment, refreshment from hot activities, nights out – Japanese beer ads are often far more gentle or serene in their approach.
The lads, being from a famous boy band, Arashi, guarantee that sales will be strong.
Here they are in action:
Previous Kirin Green campaigns include various colourful guys goofing around on hillsides and a giant clutching an enormous radish. Certainly not your regular beer ads.
For more Kirin Green entertainment, check out the videos below…