Google Street View – Japan Style!

Cuteness as Google Japan explains Street View

As in other countries, Google ran into resistance when it tried to introduce its Street View project in Japan.

There were complaints of Google being “evil” and promoting crime, and later Google made the decision to re-shoot all their footage due to the unique height characteristics of Japanese streets. Details here and here.

Finally, to reassure concerned citizens, Google Japan released the video below. In typically Japanese style, the character is incredibly cute, a far cry from the usual cool, clever approach taken by Western advertisers.

In Japan the response to the ad was overwhelmingly positive, but what response would such an ad generate in the West I wonder?

Please leave comments.


~ by JapanGasm on 1 October, 2009.

3 Responses to “Google Street View – Japan Style!”

  1. What a brilliant beginning! Bravo!!!

  2. Hello from Russia!
    Can I quote a post in your blog with the link to you?

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